Market goals are to increase market access, improve cultivation conditions, and consumer awareness regarding the fruit and its health benefit properties. The market is being driven by the increased health awareness, desire to use exotic fruit and need of nutraceutical industry and culinary industry. Functional nutrition is shifting the focus to antioxidant-rich foods and mangosteen is quite in line with the change of consumer focus.
Request FREE sample copy of the report "Mangosteen Market" at: https://www.metatechinsights.com/request-sample/2298
Market Drivers
1.Increasing Health Consciousness and Demand of Superfruits
The constantly growing attention paid to health and wellness around the world can be regarded as one of the biggest triggers of Mangosteen Market. Customers are on the look out to purchase foods that confer nutritional value as well as natural healing effect. Also known as the queen of fruits, mangosteen is a nutrient-dense fruit that contains xanthones, antioxidants and is high in vitamins, fiber and hence appeals well to the segment that is conscious of their nutrition. The fruit has gained extra popularity on the consumer level among buyers seeking more natural anti-inflammatory and immune-enhancing solutions and increased incorporation into functional food and drink categories.
- Increasing Demand of Exotic and Premium Fruits
Increase in consumer food demand of the people towards exotic and premium varieties of fruits is also another major force that is driving the market. As an exotic fruit it is sourced geographically and has its own unique flavor; therefore mangosteen is a high-income and urban luxury fruit. Its scarcity, visual and gourmet image attract consumers, which is also related to the focus on the overall trend of experience and indulgent eating. This demand is also supported by the fact that tropical fruit baskets, exotic fruit hampers, as well as specialty fruit shops, are very common in North America and Europe.
Product Type Segment Analysis: Fresh Mangosteen
Fresh mangosteen segment is prevailing because of its natural taste, nutritional value and increased market demand in the premium range of fruit. Consumers are more inclined towards immediate consumption of fresh, whole fruits since it is considered as status symbol or a health capital mainly in the areas exotic and superfruits exist. In North America and Europe, importers, distributors are putting resources into developing fresh fruit import and retailers are selling them in specialty grocer chains and fresh produce online platforms.
Form Segment Analysis: Whole
The entire mangosteen produces a greater preference on the market especially within countries where foods that have not been processed and hardly touched are appreciated. The form does not destroy the integrity of the fruit and neither does it remove the nutrients thereof as well as it is also attractive to the consumers who are in search of products that are packaged in nature. It also maintains longer shelf life when well-handled and stored hence it would go in the international export. The increased focus on the farm-to-table food transparency has also contributed to a surged demand of whole mangosteen fruits through both the household and HORECA segments.
Browse "Mangosteen Market Report" with in-depth TOC : https://www.metatechinsights.com/industry-insights/mangosteen-market-2298
Regional Analysis: North America and Europe
In North America, the rise of a plant-based health culture, proximity of mainstreaming exotic fruit, and the success of mangosteen in various juice mixtures have primed the introduction of mangosteen into supermarkets and health food markets. The Asian origin grocery imports and wellness-oriented e-commerce stores, in particular, gain traction in the U.S. market.
In Europe, particularly, in such countries as the UK, Germany and the Netherlands, the popularity is caused by increasing spendable income, tropical superfood awareness, and natural antioxidant preferences. European buyers are also working together with Southeast Asian suppliers to stabilize seasonal production and induce food safety requirements.
What is Driving the Demand for Organic Fresh Mangosteen Fruit in the Global Market?
Inorganic fresh mangosteen fruit has gained in consumer interest because of concerns with pesticide residues, sustainability and nutritional excellence. Due to increased awareness of the consumers concerning what they eat, the demands in organically-grown and pesticide-free vegetables and fruits are going up. It has motivated Thailand, Indonesia and Vietnam producers to resort to organic farming techniques and take possession of the labels to meet international markets with transparency and clean label demands.
Competitive Landscape and Industry Players
The global Mangosteen market is competitive, featuring a mix of regional exporters and multinational importers. Key players include:
- Siam Fruits Co., Ltd.
- Thai Agri Foods Public Company Ltd.
- Vinh Hiep Co., Ltd.
- Uren Food Group
- Herbafood Ingredients GmbH
- Berrico FoodCompany B.V.
- Nature’s Superfoods LLP
Quality parameters that these companies compete or rather base their competition on are freshness, reliability of sources, prices and the standard of certification. Strategies involve the investment in cold-chain logistics, organic farm partnerships and brand positioning as exotics wellbeing fruits. Tracing products, sustainable packaging, and extending distribution to e-commerce facilities of exotic fruits, in an effort to guarantee an access of products all year round in developed markets are many of the investments put in place by many of the players.
Buy Now Mangosteen Market Report at: https://www.metatechinsights.com/checkout/2298
About Us:
Metatech Insights stands as a leader in market research companies that provides clear and concise reports about regional and global markets extending to pharmaceuticals and medical devices as well as consumer goods markets and others. Market analysis combined with trends and competition reports also include growth opportunities and forecasts in research materials provided by Their organization. Metatech Insights creates remarkable value by transforming deep market research into structured precise data insights that drive businesses to take better decisions for sustainable growth while obtaining market superiority.
Contact:
50 MacAleese Lane #24, Moncton, New Brunswick,
E1A3L9, Canada
Tel: +15064048481
Email: [email protected]
Website: https://www.metatechinsights.com